SUMMORIE
SUMMORIE
Reinventing the conventions and usage of notetaking, Summorie is a new brand offering a unique range of stationery designs. Their chic and quirky approach to their notebook designs are coupled with a well thought-out functionality that offers avid notebook users an interesting and pleasant notetaking and journaling experience. Along with their customisable and personalised touch, Summorie notebooks are truly one-of-a-kind.
Our job – to create brand awareness and share the unique features the notebook brand offers.
Solution:
We planned a media workshop session, teaching our media guests how to bullet journal. The idea was to allow the media to not only interact with the product but to also learn how to creatively use a notebook – specifically Summorie notebooks.
Results:
The workshop event was successful, with members of the media really learning about the brand and what it has to offer. We garnered success through interviews with the co-founders of Summorie from media titles such as Options (The Edge), Vulcan Post, Augustman and Travel 360.