RED BULL (PRODUCT OF EUROPE)
RED BULL (PRODUCT OF EUROPE)
We had 2 campaigns that we worked with Red Bull (Product of Europe). The first being the Red Bull Can You Make It campaign and the second was Red Bull Neymar Jr’s Five campaign. In both campaigns, the objective was to get media to hype up the event and as well call for entries. In the second phase of both campaigns was to get media to attend the event and get as many coverages as possible. The third phase was to sustain the momentum by securing interviews with the winners of both competitions and attempt to get as much publicity as possible for Red Bull from top tier media.
Solution:
Media blast with press releases to hype both competitions and call for entries.
Send media gifts with explanations of both competitions.
Getting media to attend events.
Getting media to cover post event with coverages.
Securing broadcast interviews with winners of both competitions post event.
Securing key interviews with winners.
Results:
Consistently secured significant media coverage every month via print and online media.
Secured over 100 plus coverages across all major publications (including all 3 main languages) as well as securing interviews with Astro Supersport, IM4U radio, and Hitz.Fm