PropertyGuru & iProperty
PropertyGuru & iProperty
This premier property listing site offers Malaysians a convenient way to buy and rent properties. Our job is to position iProperty.com.my as the number one go-to website for all of Malaysians’ property seeking needs through media relations, press releases on their latest website features and updates as well as invitations for their property related events.
A sample of work scope that we have done: iProperty.com.my officially released an analytics of current property demands for residential properties in Malaysia. Titled, iProperty.com.my H1 2019 Portal Demand Analytics, the analysis provides a transparent view of the current residential property demand trends. This was the first of its kind and was meant to spark a nationwide conversation.
Our task was to invite relevant media to attend this exclusive event as well as to obtain high quality coverage about the analytics.
Our efforts have successfully helped iProperty.com.my to maintain its standing as the industry leader in Malaysian property listing.
Solution:
Sending out media invites for the official event.
Managing media relations throughout the interview stages to obtain high quality media coverage.
Results:
Meltwater showed that in the month of the Analytics debut event, iProperty.com.my garnered the highest share of voice in Malaysia compared to its local competitors.
High quality coverages from relevant and respected media titles as well as a diverse range of newspaper, magazine, digital and broadcast coverages we achieved.